Ecommerce reporting comparison

Lifetimely vs a custom data warehouse: profit and LTV for Shopify brands

Lifetimely gives Shopify brands daily P&L and LTV for $0 to $999 a month. Here is when that is all you need and when you have outgrown it.

Linus TseGreyfield DataFacts last checked November 3, 2026

Contents 10 sections

The short answer

For a Shopify store that wants daily profit and LTV without a project, Lifetimely is the obvious first step: it has a free plan, prices by order count, and a third-party review puts setup at an hour or two plus a day of history loading. You have outgrown it when other channels matter, when finance needs reconciled numbers, or when you want the data in your own warehouse.

How Lifetimely and a custom warehouse differ

01
An app vs a platform
Lifetimely is a Shopify app with daily P&L and LTV out of the box. A warehouse is infrastructure you build reports on.
02
Order-priced vs project-priced
Lifetimely costs $0 to $999 a month by order count. A warehouse is a project plus your own Snowflake and BI bills.
03
One channel vs many
Lifetimely centers on Shopify, with Amazon as an add-on. A warehouse models every channel together.

Pricing at a glance

Lifetimely

AMP (Singapore-based Shopify app company; acquired Lifetimely November 2022 per third-party review)

Shopify app for daily profit and loss, customer lifetime value and cohort analysis, now sold by AMP as Lifetimely Profit Agent and LTV. Built for small and mid-size Shopify brands that want margin and LTV reporting with little setup.

Pricing model: Order volume (monthly Shopify orders)
Published starting price: $49/month (S plan, up to 500 orders/month); free plan up to 50 orders/month
Free tier: Yes - up to 50 orders/month, includes daily P&L, LTV model, custom reports, benchmarks; no Profit Agent or MCP
What drives cost: Tiers by monthly orders: Free (50) $0; S (500) $49; M (3,000) $149; L (7,000) $299; XL (15,000) $499; XXL (25,000) $749; Unlimited (25,000+) $999 via demo. 14-day trial on paid plans. Plan recommended from 6-month average order count; you are contacted only after two consecutive months over the limit. Add-ons: Amazon +$75/month; extra Profit Agent credits +$49/month for 20,000 credits (5,000/month included). Higher tiers get more support (account manager, consulting).

Pricing source, checked November 3, 2026

Custom warehouse (Greyfield)

A Snowflake warehouse with dbt models and a BI layer (usually Sigma), built around your sources and your definitions, that you own after handover.

Pricing model: Project-based build, optional ongoing support
Published starting price: Scoped after a free consultation
Free tier: No
What drives cost: Warehouse, connector, and BI licences are billed by those vendors directly to you.

Pricing source, checked November 3, 2026

Feature comparison

"Not verified" means we could not confirm it from public docs, not that the feature is missing. Each cell links to the page we checked.

Sales channels

Sales channels: Custom warehouse (Greyfield) and Lifetimely
Feature	Custom warehouse (Greyfield)	Lifetimely
Shopify Native Shopify connector.	Yes Through a managed connector such as Fivetran or Airbyte. source	Yes Core integration; pricing based on Shopify orders source
Amazon Seller Central Native Amazon connector.	Yes Orders, settlements, and fee events. source	$75/mo add-on Available as a $75/month add-on on paid plans source
TikTok Shop Native TikTok Shop connector.	Yes Modeled alongside Shopify and Amazon. source	Not verified Only TikTok ad spend listed; TikTok Shop not mentioned source
Wholesale, retail, ERP, 3PL Native connectors for sources beyond the online store, such as NetSuite, Faire, retail POS, or a 3PL.	Yes Any source with a connector or export. source	Partly ShipBob/ShipStation shipping costs and QuickBooks Online; no NetSuite, ERP or POS listed source

Marketing

Marketing: Custom warehouse (Greyfield) and Lifetimely
Feature	Custom warehouse (Greyfield)	Lifetimely
Ad platform spend Meta, Google, and TikTok ad spend connectors.	Yes Ad spend modeled next to orders. source	Yes Meta, Google Ads and TikTok ad spend source
Tracking pixel + attribution Its own pixel and multi-touch attribution models.	No Attribution from a dedicated tool can be loaded in. source	Partly Shopify listing mentions pixel tracking, but vendor attribution page describes UTM-based reporting with no multi-touch model named source
MMM / incrementality Marketing mix modeling or incrementality testing.	No Not part of a standard build.	Not verified Not mentioned in vendor pages checked source

Profit and customers

Profit and customers: Custom warehouse (Greyfield) and Lifetimely
Feature	Custom warehouse (Greyfield)	Lifetimely
Profit with COGS and fees Contribution margin after product cost, shipping, and fees.	Yes Fees, refunds, and cost timing defined in dbt. source	Yes Daily P&L with costs, shipping and ad spend source
LTV and cohorts Lifetime value, cohort, and retention analysis.	Yes Contribution-margin LTV by acquisition channel. source	Yes Predictive LTV, cohorts, repurchase rate, CAC payback source
Subscription analytics Recharge or other subscription reporting.	Yes Recharge renewals and skips modeled as events. source	Yes Recharge, Skio, Stay AI and Loop integrations source
Custom metric definitions Define your own metric logic.	Yes Definitions live in dbt models you own. source	Partly Custom reports/dashboards and a custom-metrics help category; extent of formula logic not verified source

Data access

Data access: Custom warehouse (Greyfield) and Lifetimely
Feature	Custom warehouse (Greyfield)	Lifetimely
Data in a warehouse you can query Your modeled data lands in Snowflake, BigQuery, or a hosted warehouse you can query with SQL.	Yes Your own Snowflake account. source	Not verified No warehouse export or SQL access found in vendor docs source
SQL in the product Write SQL inside the product.	Yes Full SQL in Snowflake and in Sigma. source	Not verified SQL not mentioned in vendor docs checked source
AI assistant Natural-language questions about your data.	Partly Depends on the BI tool; we have built text-to-SQL access for a client. source	Yes Profit Agent (credit-based) and Lifetimely MCP on paid plans source
Mobile app A native mobile app.	Partly Depends on the BI tool you choose.	Not verified No mobile app mentioned source

What Lifetimely does well

Lifetimely, now sold by AMP, pulls Shopify orders, ad spend from Meta, Google, and TikTok, shipping costs from ShipBob or ShipStation, and costs from QuickBooks into a daily profit and loss. It adds predictive LTV, cohorts, repurchase rates, and CAC payback, plus benchmarks against other stores.

Every plan includes every feature, and pricing follows monthly order count, from a free plan for very small stores up to an unlimited tier. Amazon is an add-on.

Where it stops

Lifetimely is a Shopify app. We found no TikTok Shop, NetSuite, ERP, or retail POS connector on AMP’s integrations page, and no warehouse export or SQL access in its docs. Its attribution page describes UTM-based reporting rather than a multi-touch model, and profit is only as accurate as the product costs you enter.

Those are reasonable trade-offs for its price. They become problems when a second channel grows, when costs change over time and need to be dated, or when you need to calculate contribution margin LTV by acquisition channel with your own definitions.

Cost

Lifetimely costs $0 to $999 a month depending on order volume, with Amazon $75 extra. A custom warehouse costs far more. If Lifetimely answers your questions, keep it. Move when the questions you cannot answer cost more than the build.

Where Lifetimely is better

Free plan with daily P&L, LTV prediction, custom reports and benchmarks, and paid plans from $49/month, far below the cost of a custom warehouse project
Priced on order volume rather than revenue, and every plan includes all features
Setup takes about 1-2 hours plus roughly a day of historical backfill (third-party review)
Ready-made profit reporting that pulls ad spend (Meta, Google, TikTok), Shopify costs, ShipBob/ShipStation shipping costs and QuickBooks custom costs
Predictive LTV model, cohort, repurchase and CAC payback reports out of the box
Benchmarks against other stores, which a single-brand warehouse cannot provide
Profit Agent AI monitors the store and proposes actions for approval; MCP access for AI tools on paid plans

Who should pick which

Pick Lifetimely if

You sell on Shopify and want daily P&L and LTV this week.
Your budget is tens of dollars a month, not a project.
Subscription LTV from Recharge, Skio, Stay AI, or Loop is a key question.
You want benchmarks against similar stores.

Pick a custom warehouse if

TikTok Shop, Amazon, wholesale, or retail need to sit next to Shopify in one model.
Product costs, fees, and refunds need dated rules finance can audit.
You need SQL access or want the data in your own warehouse.
You are combining several brands or stores.

Recommendations by team

If you are	Pick	Why
Shopify store under a few thousand orders a month	Lifetimely	Profit and LTV for little or no cost.
Subscription brand on Recharge or Skio	Lifetimely	Ready-made subscription LTV and repurchase reports.
Brand adding Amazon, TikTok Shop, or wholesale	A custom warehouse	Margin that lines up across channels.
Brand whose finance team needs dated product costs	A custom warehouse	Cost history and rules finance can audit.

Recent changes to Lifetimely

2022-11 Acquired by AMP; now sold as Lifetimely Profit Agent and LTV by AMP alongside AMP's Upsell and Back in Stock apps (per third-party review)source
2026-04 Pricing policy updated: order-based tiers from Free to Unlimited ($999), all features on all planssource
2026-10 Pricing page updated with new S plan ($49, 500 orders), Profit Agent AI with monthly credits, Lifetimely MCP and a $49 credit add-onsource

Questions people ask

Does a custom warehouse replace Lifetimely?

Usually only when you have outgrown it. For a single Shopify store, Lifetimely is far cheaper. Brands move when more channels, dated costs, or SQL access become necessary.

Who owns Lifetimely?

Lifetimely is sold by AMP, a Shopify app company, as Lifetimely Profit Agent and LTV by AMP. A third-party review dates the acquisition to November 2022.

Can Lifetimely export to a data warehouse?

We found no warehouse export or SQL access in its documentation as of November 2026.

Sources and corrections

We checked these pages on the dates shown. Products change quickly. If you work at Lifetimely and something here is wrong or out of date, email linus@greyfielddata.com and we will fix it.