Sigma Computing Consulting for Marketing Agencies
Stop rebuilding every client report from ad platform exports each month. We build Sigma workbooks on Snowflake that serve every client from one place, so account teams spend their hours on the work.
The short answer
Where the Hours Go Today
- Account managers rebuild each client report from ad platform exports every month.
- Google Sheets reports break when a connector or column changes.
- Spend pacing against budget is checked by hand across platforms.
- Nobody knows which clients are profitable after team hours.
Sigma Workbooks We Build
- Client Performance Report
- Spend, results and ROAS by client, channel and campaign, with each client seeing only their own accounts.
- Budget Pacing
- Spend against monthly budget by client and platform, with budgets entered by account managers in input tables.
- Cross-Channel Spend
- Google, Meta, TikTok and other platforms in one set of tables, with names and dates lined up across channels.
- Agency Profitability
- Fees and team hours by client, so leadership sees which accounts make money.
Why Sigma Fits
- One workbook, every client
- Row-level security by user, team or user attribute shows each client only their own data, so there is no copy per client to maintain.
- Reports inside your client portal
- JWT-signed secure embeds put Sigma workbooks in your own portal, with the client passed in for row-level security.
- Budgets stored next to spend
- Input tables let account managers enter budgets and notes in the workbook, stored in the warehouse next to actual spend.
Data We Connect
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
- Client ecommerce or CRM data
- Time tracking
- Accounting system
- Snowflake
Common questions
Is Sigma good for agency client reporting?
Sigma fits agencies with many clients and channels whose data is in, or moving to, a cloud warehouse such as Snowflake. Row-level security and secure embeds let one workbook serve every client.
Can clients log in to see their own dashboards?
Yes. Sigma secure embeds can show a workbook inside your own portal, with each client limited to their own accounts by row-level security.
Can Sigma replace Google Sheets client reports?
For recurring client reports, yes. We load ad platform data into Snowflake, build the report once in Sigma, and check it against the old sheet before switching.
Can Sigma show ROAS across Google and Meta?
Yes, once spend and results from each platform are loaded into Snowflake with campaign names and dates lined up. We agree which conversions count for each client first.
How long does a Sigma build take?
It depends on how many platforms and clients you have. We scope it on a short call, starting with one client report.
Bring the report that eats your week
We'll look at it with you and say what Sigma would save. No pitch deck.