DTC Analytics for Supplement Brands
See which subscribers stay, which first products lead to repeat orders, and what Amazon really pays you. We load Shopify, Recharge, Amazon and ads into one place every morning.
The short answer
What Makes Reporting Hard
- Subscribers skip and pause, and the retention number changes depending on who pulls it.
- A large share of sales is on Amazon, and its fees settle long after the order.
- Nobody knows which first product leads to the best customers.
- Inventory is counted by SKU, but expiry dates are tracked by lot in a separate sheet.
Reports We Build
- Subscriber Retention
- Active subscribers by start month, with skips, pauses and cancels kept apart so a skip is not counted as churn.
- LTV by First Product
- Lifetime margin by the product and channel of the first order, so spend goes to the products that bring back customers.
- Shopify and Amazon Margin
- Contribution margin by SKU and channel, with Amazon fees from settlement data and bundles split into their parts.
- Lot and Expiry Inventory
- Stock on hand by lot and expiry date at each location, with lots close to expiry flagged early.
Data We Connect
- Shopify
- Recharge or another subscription app
- Amazon Seller Central
- Klaviyo
- Meta Ads
- Google Ads
- Warehouse or 3PL inventory files
- Snowflake
Common questions
How do supplement brands measure subscriber retention?
Group subscribers by the month they started and count how many are still active each month after. Keep skips and pauses separate from cancels, because a skip is not churn.
Does a skipped subscription count as churn?
No. A skip delays an order and the subscriber stays active. Count skips separately, and watch customers who skip repeatedly, because they often cancel next.
How do I compare Amazon and Shopify profit for the same product?
Map each Amazon ASIN and Shopify variant to one product list, then use Amazon settlement data for fees instead of estimates. Amazon profit can change after the sale as fees and refunds settle.
Which first product brings the best supplement customers?
Group customers by the product in their first order and compare margin over the following months. Your own order history answers it; there is no general rule.
Bring the report that eats your week
We'll look at it with you and say what a single source of numbers would save. No pitch deck.